Every day I receive emails with promises of how someone will make my site on the first place on the first page in Google for only a modest lump sum.
Let's face it - there's no way with a magic wand. Even if you are a relative of Larry Page and Sergey Brin, in order to position your site in the top places of Google, you will need serious and purposeful work. And yet - it is possible as long as you are willing to follow the rules.
When driving a car to survive and not cause an accident, you follow specific rules. When you make money and pay your taxes, you follow specific rules so that you are not fined and do not go to jail. However, when people do online business, it is as if there is no institution that enforces these rules. If we do not comply with them, there is no control, no fines, no consequences.
But that's just the way we think.
Yes, no one will force us to follow the rules that Google and other search engines impose on us, but there are sanctions - just no one will find us when they search, and we will not be able to make money with our site. This is a more serious sanction for a business, even than taxes.
That is why compliance with the rules, which are changed and updated several hundred times a year, is extremely important. I know from practice that people often want to solve their problems on their own, and read all kinds of blogs, articles, manuals, watch videos "How to become number 1 on Google?" by people who don't even have a website and blindly follow their advice.
When we started the BoomSEO project, we wanted to differentiate from this idea. Yes, we believe that 99% of the things on your site can be solved by you, when you follow the tips as we do in our platform. But we also don't think that every idea works equally well for every site. So if you read 20 articles, you can decide to apply everything on the website, and instead make it better, you could do irreparable damage to it. That is why in our site you will not find tips like - change this here, change this there, if you put 5 links to an internal page you will get this effect. No. Because this may be valid for a blog, but not for a web store. Or it may work for a hardware store but not for a bookstore. Or work for the United States, but not for Canada, Mexico or Estonia.
And yet - how to become number 1 in Google?
In order for your website to be in good shape, you need to meet several hundred requirements. But not to apply them mechanically, but to adapt them to your goals and needs. Sometimes these are the settings of the hosting/server, sometimes WordPress or the program code of your site, sometimes they are texts, the structure of the site, and last but not least - the backlinks and the quality of the domains they come from.
At BoomSEO, we review each site manually and give specific tips for improving its condition. We believe that if you follow our advices, you will achieve great results.